As you may or may not have noticed, Red Lobster released a new ad campaign last month. The campaign includes a series of tv ads that feature the real people of Red Lobster. You can see the ads, which were developed by Grey New York, on the brand’s Youtube page. The release of these ads marks the beginning of a whole new direction for the Red Lobster brand. Along with the ads, they have released a new slogan, “Sea Food Differently”, new website design, menu design, a new restaurant design, and a slick new logo.
Archive for the ‘Branding’ Category
Business Card Brilliance 101
Your business card is super important. It is often a prospect’s first impression of your company’s image. You don’t want to mess it up. So to help you avoid that American Psycho moment, I’ve assembled a few helpful tips.
Brand (New), You’re Retro
Retro styling has been a big trend for the last little while in logo design. Although it’s not always appropriate, for the right brand, it can create a sense of nostalgia and remind us of simpler times when everything was made by hand and with a sense of pride. In a world of drive-through everything and ingredient lists that read like War and Peace, this is a good thing.
Here are 31 great examples of logos that look like they’ve stepped through a time-machine.