Reliable methods for coming up with great ideas
In the last couple of posts, we’ve been talking about how to be creative. In The Creative Mind, we covered the mindset required for creative production. In The Creative Space, we talked about how our surroundings can help us foster our creative thinking. Now let’s talk about the actual creative process.
How our surroundings can help us tap into our creative potential
In the last article, The Creative Mind, we discussed the mental aspects of fostering creativity. This week, we pick up where we left off. If you haven’t read that article, I recommend checking it out.
Now that we’ve got ourselves acting like kids and thinking like crazy people, let’s talk about some of the external factors that help foster creative thinking.
How to think like a crazy person to tap into your creative potential
It’s one of the coolest things that make us human. It’s what has allowed us to become what we have become. Creativity is the driving force of innovation. It’s what keeps us moving forward as a society. It’s also bloody hard. In a connected world of nearly 7 billion people, it’s sometimes easy to think that it’s all been done before. How can there possibly be any new ideas? Even if new ideas are possible, how the hell am I supposed to come up with them?
Well, it is possible, and while it’s never easy, with the right mindset and the right tools, it’s not as hard as it might seem. It can also be a lot of fun.
This is the first in a series of articles on the subject of developing and fostering creativity. I’ll be talking about what makes us creative and how we can foster our innate creative abilities. I will also share some processes that will help you unleash your creative potential. I hope you enjoy the series!
The what, why and how of building a brand
© 2011 Shaun Hensher
“What is branding?” is kind of a tough question. It can mean different things to a lot of people. Even when well-defined, branding is a massive subject with complexity approaching the bounds of comprehension. That being said, my goal in this article is to help you understand what people are talking about when they refer to branding and identity design and also to help you understand why it is such a crucial concept for you to understand if you wish to succeed in business.
A new identity for an old corporation
Heineken International this week released a new logo and corporate identity that, according to the press release, “reflects the significant transformation of the heineken business over the past decade”.
The new logo has HEINEKEN in all caps, with a red “spark” (more like a cut-off star) “to represent the spirit and energy of the company’s more than 70,000 employees worldwide.”