Posts Tagged ‘basics’

The Creative Process

Posted on: November 9th, 2011 by Shaun Hensher 34 Comments

In the last couple of posts, we’ve been talking about how to be creative. In The Creative Mind, we covered the mindset required for creative production. In The Creative Space, we talked about how our surroundings can help us foster our creative thinking. Now let’s talk about the actual creative process.

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What the Heck is Kerning?

Posted on: September 7th, 2011 by Shaun Hensher 8 Comments
Kerning grafitti

Image courtesy of Justin Henry / flickr

So, what is text kerning all about anyway? Well, before we answer that question, let’s talk about why typography even matters.

A thorough understanding of typography—the art and process of setting and arranging letter forms—is one of the primary things that sets the professional graphic designer apart from the less skilled practitioners of the graphic arts. To many, the fine details of quality typography may seem like minutia—unimportant details that nobody will ever notice. This could not be further from the truth. A careful consideration of typography, whether on a book cover, a storefront sign, a poster, or in the body text of a book, can make or break your image. Poor typography can lead to being seen as cheap, unprofessional, of  low-quality and disorganized. On the other hand, good typography can give you the appearance of being professional, elegant, organized, and of high quality. It may be finicky and a bit time consuming, but it’s a bit like sculpting. Anyone could rough out a basic statue of a man, but it took the careful hand and patient mind of Michelangelo to make David.
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Business Card Brilliance 101

Posted on: July 20th, 2011 by Shaun Hensher 6 Comments

Your business card is super important. It is often a prospect’s first impression of your company’s image. You don’t want to mess it up. So to help you avoid that American Psycho moment, I’ve assembled a few helpful tips.

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