Image courtesy of Justin Henry / flickr
So, what is text kerning all about anyway? Well, before we answer that question, let’s talk about why typography even matters.
A thorough understanding of typography—the art and process of setting and arranging letter forms—is one of the primary things that sets the professional graphic designer apart from the less skilled practitioners of the graphic arts. To many, the fine details of quality typography may seem like minutia—unimportant details that nobody will ever notice. This could not be further from the truth. A careful consideration of typography, whether on a book cover, a storefront sign, a poster, or in the body text of a book, can make or break your image. Poor typography can lead to being seen as cheap, unprofessional, of low-quality and disorganized. On the other hand, good typography can give you the appearance of being professional, elegant, organized, and of high quality. It may be finicky and a bit time consuming, but it’s a bit like sculpting. Anyone could rough out a basic statue of a man, but it took the careful hand and patient mind of Michelangelo to make David.