© 2011 Shaun Hensher
“What is branding?” is kind of a tough question. It can mean different things to a lot of people. Even when well-defined, branding is a massive subject with complexity approaching the bounds of comprehension. That being said, my goal in this article is to help you understand what people are talking about when they refer to branding and identity design and also to help you understand why it is such a crucial concept for you to understand if you wish to succeed in business.
As you may or may not have noticed, Red Lobster released a new ad campaign last month. The campaign includes a series of tv ads that feature the real people of Red Lobster. You can see the ads, which were developed by Grey New York, on the brand’s Youtube page. The release of these ads marks the beginning of a whole new direction for the Red Lobster brand. Along with the ads, they have released a new slogan, “Sea Food Differently”, new website design, menu design, a new restaurant design, and a slick new logo.
