The first FITC (Flash In The Can) event was held in 2002 as a Flash development conference. That was a decade ago. At that time, IE 6 and Netscape Navigator 7 were the most modern browsers available, “Web 2.0″ held meaning, Macromedia Flash MX was the next big thing, and the iPhone was still 5 years away. The world has changed.
Recognizing that, FITC decided it was high time to enter a new direction in their brand design that better represented the brand it has become.