33 Responses

  1. Sarah Park says:

    Some of the rebranding were so awful. I wonder how could these big companies make a such a huge mistake that definitely cost them a lot! Didn’t they make a survey before finalizing their new logos? For the brilliant rebrands, what I love most is from the Apple.

  2. vicky
    Twitter:
    says:

    The redesign of Pepsi looks really awful and I like its older design the best. Apple has added glamor to its design and I vote it the best among all.
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  3. Tim | Miami Beach Homes
    Twitter:
    says:

    I always buy Tropicana, and I agree with you the original box design being way better, and meaningful than the new one. I think they switched back to the old one. I have been seeing the old box design.
    Google’s first design was terrible like someone just started to use shadow, and bevel features on a photo editing tool.

  4. Steve says:

    Wow, those are some really botched rebrandings! Sometimes it pays to clean up a design rather than completely tear it down. In my addiction counseling business, I have rebranded several times, but always taken care to make sure new clients wouldn’t be alienated.
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  5. Jerry | budgerigar sale says:

    Rebranding is quite dangerous if you don’t know what are you doing. I saw many examples like yours and noticed that sometimes customers are so disappointed that they don’t use anymore or go to the competitors.
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  6. shan
    Twitter:
    says:

    Hi Rachel
    A few of the rebranding had been therefore terrible. We question how do these types of major brands create a this type of massive error which certainly price all of them a great deal! Did not make the study prior to finishing their own brand new trademarks? For your excellent rebrands
    shan recently posted..Make Money Online Using Blog Flipping or Website SellingMy Profile

  7. Josh Malone says:

    My take is Tropicana, Gap, and Apple are terrible, but Sprite, Pepsi, and KFC, and Google aren’t that bad seeing as they still have a remnant of their former logo.
    Josh Malone recently posted..Nashville’s FallMy Profile

  8. Ron says:

    Tropicana’s new design reminded me of generic brands…thought they did a horrible job and was glad when they went back to the original. Also agree with Apple…though I am not an Apple brand buyer, the new logo looks much better! Up to date and sleek. I agree with what others have mentioned too about surveying. Many of these companies would do much better if the tested out their designs before spending millions re-branding!
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  9. ----
    Twitter:
    says:

    I disagree, I think that Pepsi did a phenomenal job in its rebranding – going retro, old-school, quintessential. I know for me, it sparked my interest and I started drinking it again, after going a decade without.
    —- recently posted..Maintenance FeesMy Profile

  10. vinay says:

    hey nice collection of logo remakes it interesting to see how few company fails to improvise. While some did manage to do a great job
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  11. Leena Dasot
    Twitter:
    says:

    Hi,I think I like the most is London 2012. I like your collection and concept both. Keep shearing your marvelous ideas. Thanks

  12. They should have not change the pepsi logo, the old one is more appealing than the new one.
    Edward Villanueva recently posted..Getting the Best Deal in Miami Commercial Real EstateMy Profile

  13. Chris | Pinterest
    Twitter:
    says:

    For me apple looks good, but KFC really fail.

  14. Len says:

    very interesting article, and loved how you had the before and after image of each logo. I do agree, if the wheel is not broke, don’t fix it. Thanks for the piece.

  15. nabil | cours html says:

    Rebranding products is a very successful idea.That is to say when we creat new name new term concerning a product we also creat new strategy of producing the products.With time we explore more things we give an intention to more things our minds is changing all the time so rebranding is being hand hand with the develpoment of our world and our minds our ideas our way of saying things.

  16. Pat Drummond says:

    there’s nothing wrong with the contemporary look. I personally think it is refreshing. However, when you tinker with a well known iconic logo that has been around for many many years… then that’s a different story
    Pat Drummond recently posted..Are Lenders Required to Report to Canadian Credit Bureaus?My Profile

  17. Hemu says:

    personally i really like Apple redesign, and this design go in hand to hand with rebound story of Apple, Simple and Classy.
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  18. Elly
    Twitter:
    says:

    Nice article, but I think that the Apple and KFC logos are better than the old ones.
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  19. Ammar Ali says:

    Thankx For This Articles i appreciate your work :) <3
    just aweeeeeeeeeeeeeeeeesomeeeeee work brother <3
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  20. lalithaa says:

    “The only thing constant in life is change”. It’s true. All these changes are good. Nice article, Thanks for sharing.

  21. J.G says:

    Amazing post and amazing blog to share with my friends.

  22. jay says:

    Nice post, rebranding is a tough call in my opnion, I hate it when products I buy have been rebranded.
    jay recently posted..Vision Eternity ReviewMy Profile

  23. nabil | assurance auto says:

    rebranding is one of the activities that are known and necessary.That’s why it should be done the right way!!Rebranding means creation, hardworking, adn invention.Also, it is needed to choose the right way of making a good advertisment for the right product!!!thank yu for sharing this post.It is useful!!

  24. Alice says:

    Rebranding is good, and I don.t agree with you regarding Sprite. The new logo looks more polished.
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  25. Adi says:

    Hi,

    I learned a lot from this post.It takes me almost 10 mins to read the whole post and to understand. Definitely this one is the informative and useful post to me.

    Thanks for the share.

  26. Jake says:

    the sprite rebrand is the worst of all. It’s sad to say, I always loved sprite, but this time the wrong move is clear and so easy to understand. They didn’t.
    Jake recently posted..CommentLuv DoFollow BlogsMy Profile

  27. christina says:

    nice post.. reading about re branding was an immense reading experience..

  28. Hello,

    I learned a lot from this post.It takes me almost 10 mins to read the whole post and to understand. Definitely this one is the informative and useful post to me.
    mdkhanlimon.wordpress recently posted..David Seaman to marry Dancing On Ice’s Frankie Poultney after four years of datingMy Profile

  29. mike antony says:

    thank u a lot.i think i really like Apple redesign..

  30. Ragib says:

    For me KFC was the best in redesigning and the worst was PEPSi.They hardly done any justice :O
    Ragib recently posted..Mario goes on a diet and how in Dokuro !My Profile

  31. Matt says:

    A year and a half old now but “contemporary” still holds up! I think GAP was the worst change and agreed Apple is the best. Amazon is king no matter what
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  32. Sagar
    Twitter:
    says:

    Nice post

    A post about rebranding is very rare.I agree that ‘rebranding a logo can be a daunting task’. The logo plays a major part in the company’s value. As discussed in the above post about botched up re branding it could effect the sales of the product.

    One issue can be that mostly people are used to some logos like the pepsi’s. When it changed we could not accept it .I think ‘ubank’ and ‘amazon’ has done a wonderful work.

    Thank you for sharing
    Sagar recently posted..50 Ideas or Sayings for Employee Appreciation and RecognitionMy Profile

  33. Sarah says:

    Some re branding of logo is good and some are not because some might confuse and some are good looking. It does depend on the people on how they adapt or how they can see the new logo. Thanks for sharing this article. I had fun reading this post. Some logos are much better in original than re brand.
    Sarah recently posted..What is a Hostile Work Environment?My Profile

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